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Users will soon have a fresh option that enables them to lessen the volume of artificial intelligence-produced videos appearing in their timelines. This step comes as the company disclosed that it now features over 1 billion AI videos.

Testing and Rollout

This change is in a pilot phase over the coming weeks before a widespread rollout. This development comes amid a surge in content created by AI, spurred by recent AI video creators.

The Broader AI Trend

Studies have shown that nearly a tenth of the most rapidly expanding video streams on another major platform exclusively feature AI-generated videos. A considerable share of this output is deemed low-quality AI content, a label for substandard, mass-produced content that is frequently absurd or surreal.

Our research shows that a lot of users like content created using AI tools, including computer-generated images to educational videos, and we intend to provide users the power to see more or less of that, based on their own preferences,” stated a platform representative.

Scale of AI Content

TikTok shared that there are now 1.3bn videos on its network labeled as made with AI. Collectively, in excess of 100 mn media items are added to the service every day, making clips made by AI a limited portion of its complete catalog.

How to Adjust Settings

Users will be capable of reduce or increase the amount of AI-generated videos they view by accessing the “manage topic” option in the application and picking AI-made media. Other topics that currently be adjusted under the tool cover news, style, aesthetics, and dance.

AI Disclosure Rules

The platform’s rules require users to label convincing AI-made content, and it bans dangerous fake videos of public figures or crisis events. Any believable AI video that is not labeled can be deleted under its community policies.

In addition, the app will now attach an “AI-made” label to content produced via its proprietary AI systems, or flagged by an cross-platform project for recognizing content made by AI. This step is aimed to deter users from seeking to evade the labeling process.

Educational Initiatives

The platform is additionally establishing a two million dollar educational fund for experts and organizations to produce learning resources about ethical AI use. This project will support charitable organizations focused on educating computer science.

Moderation Strategy

The platform has defended its safety measures, during discussion over intentions to lay off numerous safety staff in the United Kingdom. The company is expected to eliminate a significant number of roles in its user protection team in London, with worker representatives and internet security professionals voicing alarm that people are being substituted by machine-led review.

A company official clarified that human moderation would remain essential, but artificial intelligence can protect employees by eliminating the most harmful content prior to it has to be seen by humans. The platform reported a 76% decrease in explicit and harmful content seen by content reviewers over the last 12 months due to the use of its automated systems.

“We think that it’s essential to combine staff and AI to keep the platform safe,” she said. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is where a lot of the machine support is really helping us operate efficiently.”